StockX
Project Details
The Problem
StockX sells pop culture memorabilia around the globe and they quickly understood the need to have a fully functional website that could be translated into major languages. The user experience is much improved when you can read a website in your local language. StockX wanted to implement numerous language options into the site.
How We Helped
Fusionary developed the functionality to choose certain languages and other core website features like a landing page builder for social media campaigns. A third-party Wordpress app was used along with Fusionary developers' expertise to create an easy way for customers to select a language.
Known Challenges
Our goal with the StockX blog was to make complex things look simple and the results show. The header and footer sync simplifies complex changes between the main site and the blog. The search integrations are seamless. An improved organization of taxonomies simplifies the content, and the structured flexibility of article content is straight forward.
What about SEO?
Working with the client’s development team, we solved how two independent sites can hold value only to stockx.com, driving traffic and search results to the main site.
We also set up Google Structured Content for the articles, which helps improve visibility in search engines.