Detroit Axle
Project Details
Needs
Our client needed the development of a high-traffic website that would effectively process online orders and support sales and customer service teams. It was not a trivial matter. These are a few key considerations that helped us ensure the success of the project:
- Scalability
- User experience
- Security
- Integration with other systems
- Mobile optimization
Challenges
Designing an intuitive user interface (UI) for a website that offers thousands of SKUs, multi-channel pricing structures, and OE fitment patterns was be a challenging task. Our UI team discussed and carefully designed for each of these features:
- Filtering & search functionality
- Product information & images
- Vehicle selection
- Data visualization
Requirements
Detroit Axle sells thousands of automotive components online each day, resulting in high fees from vendor sites. Fusionary needed to deliver a solutions that would eliminate the fees and help with the company’s overall return on investment (ROI).
- A website that can handle high traffic and be secure for ecommerce
- A robust search query to find cars and parts
- “My Garage” feature for repeat customers who are logged in
- System that integrates with an in-store point of sale (POS) system