Project Details
SPAX logo white
SPAX, a manufacturer of construction screws and fasteners, needed a long-term partner to boost it's digital tools -- starting with a website rebuild. Fusionary committed to streamlining the manufacturer’s sales processes by simplifying product search, improving the customer journey, and enhancing the website’s overall user experience.

Industry Needs

The metal fabrication industry is constantly evolving with new technologies and materials being manufactured and distributed worldwide. Businesses like SPAX that operate within this industry recognize the importance of innovation and understand that they must be prepared to adapt in order to stay competitive.


Keys to the new SPAX solution design and development include supporting multiple sales channels while managing “Product Selection” and “Sample Request” inquiries in an automated way. In addition, Fusionary’s integrated solutions include enhancing educational content through Learning Center resources to create a user experience unparalleled in the industry.

SPAX screws were first introduced in 1967 as a revolutionary line of fasteners.

Multi-material construction fasteners

Today, the SPAX brand symbolizes the highest quality fastening solutions.

Industry Leaders
SPAX is one of the most recognized brands in Europe today. They are sold nationwide through leading home improvement centers, hardware, fastener distribution chains, and in a growing number of lumber and building material dealers.
About SPAX
SPAX is a brand of ALTENLOH, BRINCK & CO. of Ennepetal, Germany, founded in 1823. SPAX Multi-purpose Construction Screws and PowerLags were introduced to the US market in 1997. Since 2006, SPAX fasteners marketed in North America have been manufactured in Bryan, Ohio, which is ISO 9001:2015 Certified.
We were looking for a partnership that would help address our software and website needs both now, and in the future. Fusionary’s team stepped up to address those needs and to provide solutions to our challenges.
Mitchell Mahler
General Manager – eCommerce-SPAX