Hull Lift Truck
Project Details
Hull Lift Truck is a leading material handling provider with five locations across the Midwest. For over 50 years, they have sold and serviced forklifts and equipment from nearly every major brand, providing strategic fleet management and long-term service support. Alongside its sister company, Integratech, Hull sought a modern, scalable web ecosystem that allowed each team to manage content independently while maintaining consistency and compliance with partner standards.
The Problem
Hull Lift Truck needed a refreshed web ecosystem that empowered internal teams, aligned sister brands, and prepared for future ERP integration.
- Limited internal control
- No shared system across brands
- Needed SEO and ERP readiness
How Did We Help?
Fusionary created a shared digital foundation across Hull Lift Truck, Integratech, and Bobcat of Michiana to modernize design and management.
- Migrated Hull to Payload for full control
- Unified design system
- Real-time updates without vendor delays
The Outcome
All three brands now operate on a unified, scalable platform that improves visibility, control, and performance.
- Unified ecosystem for all brands
- Improved SEO and site speed
- Ready for ERP deployment
Unified Multi-Site Ecosystem
Fusionary developed a shared CMS and design system that supports three distinct brands on one flexible platform, empowering each team to manage its own content with speed, SEO control, and consistency.
Speed and Agility at Scale
Hull’s new platform gives their team complete control over content updates and campaigns. Changes that once took four months through a vendor can now be made in under an hour, accelerating marketing execution across all brands.
The Results
Faster Marketing Turnaround
Marketing teams now manage updates in real time with no external dependency. Campaigns and content changes happen in hours, not months.
Separate Sites, Shared Efficiency
All three sites run on the same modern tech stack but remain completely separate—each with its own login, CMS, and deployment pipeline.
Cost-Effective Development
By reusing architectural patterns and front-end components, we launched faster while maintaining a fully customized look and feel for each brand.
175%
90%
284%"
The automatic lead generation in our CRM has given me an incalculable amount of free time to focus on other projects. Our investment in the new websites is expected to pay for itself within a few years, and doing this project with Fusionary has opened the opportunity for marketing expansion at Hull drastically quicker than expected.
Joshua Siefken
Marketing Manager,, Hull Lift Truck
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