Bobcat of Michiana
Project Details
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Bobcat of Michiana is a regional dealer providing equipment sales, rentals, and service for the full line of Bobcat machinery and attachments. The company required a modern digital presence that reflected its reputation for reliability and aligned with Bobcat’s corporate standards, while preparing for future growth and ERP integration.
The Problem?
Bobcat of Michiana needed a refreshed, SEO-friendly website that met strict brand standards and prepared the company for future ERP integration.
- Alignment with Corporate Brand
- Scalable Design
- Limited online visibility
How Did We Help?
Fusionary built a new Payload CMS and Next.js site to modernize design, improve search performance, and align with corporate brand requirements.
- Payload CMS for content control
- SEO-optimized brochure site
- Shared design system standards
The Outcome
Bobcat of Michiana now operates a fast, brand-compliant website that streamlines management and supports long-term scalability.
- Improved SEO and site speed
- Consistent brand alignment
- Quick updates without vendor support
- Ready for ERP deployment
Stronger Brand, Smarter Site
Bobcat of Michiana’s new site mirrors its professional brand presence with improved search visibility and streamlined customer navigation.
Performance That Scales
Payload CMS foundation delivers faster load times, easier content updates, and the flexibility to grow with future digital initiatives.
The Results
Improved Search Visibility
An SEO-focused rebuild increased local discoverability and positioned Bobcat of Michiana ahead of competitors in search rankings.
Faster Site Performance
Optimized code and infrastructure reduced load times and created a smoother user experience across all devices.
Simple Content Management
Teams can now update content and inventory instantly within Payload CMS, eliminating vendor delays.
The automatic lead generation in our CRM has given me an incalculable amount of free time to focus on other projects. Our investment in the new websites is expected to pay for itself within a few years, and doing this project with Fusionary has opened the opportunity for marketing expansion at Hull drastically quicker than expected.
Joshua Siefken
Marketing Manager,, Bobcat of Michiana
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