Bobcat of Michiana

Project Details
Bobcat-of-Michiana-White-Logo

Bobcat of Michiana is a regional dealer providing equipment sales, rentals, and service for the full line of Bobcat machinery and attachments. The company required a modern digital presence that reflected its reputation for reliability and aligned with Bobcat’s corporate standards, while preparing for future growth and ERP integration.

The Problem?

Bobcat of Michiana needed a refreshed, SEO-friendly website that met strict brand standards and prepared the company for future ERP integration.

  • Alignment with Corporate Brand
  • Scalable Design
  • Limited online visibility

How Did We Help?

Fusionary built a new Payload CMS and Next.js site to modernize design, improve search performance, and align with corporate brand requirements.

  • Payload CMS for content control
  • SEO-optimized brochure site
  • Shared design system standards

The Outcome

Bobcat of Michiana now operates a fast, brand-compliant website that streamlines management and supports long-term scalability.

  • Improved SEO and site speed
  • Consistent brand alignment
  • Quick updates without vendor support
  • Ready for ERP deployment
Stronger Brand, Smarter Site

Bobcat of Michiana’s new site mirrors its professional brand presence with improved search visibility and streamlined customer navigation.

Performance That Scales

Payload CMS foundation delivers faster load times, easier content updates, and the flexibility to grow with future digital initiatives.

The Results

Improved Search Visibility
An SEO-focused rebuild increased local discoverability and positioned Bobcat of Michiana ahead of competitors in search rankings.
Faster Site Performance
Optimized code and infrastructure reduced load times and created a smoother user experience across all devices.
Simple Content Management
Teams can now update content and inventory instantly within Payload CMS, eliminating vendor delays.
The automatic lead generation in our CRM has given me an incalculable amount of free time to focus on other projects. Our investment in the new websites is expected to pay for itself within a few years, and doing this project with Fusionary has opened the opportunity for marketing expansion at Hull drastically quicker than expected.
Joshua Siefken
Marketing Manager, Bobcat of Michiana

Partners

Payload Logo
Node & React TypeScript Headless CMS

Payload is a code-first CMS, offering flexibility to power everything from enterprise websites to native apps. Best of both worlds, Payload offers a streamlined development environment as well as a highly customizable admin UI.

Learn more
Related Projects

Let's Talk

Sometimes all it takes is an objective evaluation from an outside expert to jump-start effective change. Our business and tech consultants will understand your problem, see your vision, and help you define an actionable strategy to reach it.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.