Rood & Riddle Veterinary Pharmacy
Project Details
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Rood & Riddle operates a specialized veterinary pharmacy serving both veterinary professionals and pet owners with prescription-based medications and compounded treatments. Their digital platform needed to support prescription-specific ordering, animal-level detail, and veterinarian-to-client workflows within a single, unified experience.
The Problem
Rood & Riddle Veterinary Pharmacy’s existing website was unstable and frequently unavailable, with outages lasting days or even weeks, creating operational strain for staff and frustration for veterinarians and pet owners.
- Site instability
- High support volume
- Complex buying paths
- Poor self-service
How Did We Help?
Fusionary implemented a custom commerce solution using Medusa JS and Payload CMS to support prescription-based ordering, veterinarian workflows, and pet owner fulfillment within one application.
- User-specific product catalog visibility
- Prescription data handling
The Outcome
Rood & Riddle now operates a single commerce platform that supports prescription-based ordering, animal-specific line items, veterinarian-to-client order handoff, and controlled fulfillment within one unified system.
- Prescription workflows
- Animal-specific orders
- Vet-to-client handoff
- Role-based access
- Single application
Designed Around Real Buying Behavior
Fusionary conducted a detailed user analysis to understand how veterinarians and pet owners search for products, then built a product architecture and taxonomy that works for both clinical and lay users.
Fast Ordering Without Complexity
Product variants showcase available routes, forms, concentrations, and flavors while keeping the shopping experience simple, fast, and easy to repeat.
The Results
Reliable Ordering Platform
A previously unstable site that experienced multi-day outages now operates as a dependable system for daily use by clinics and pet owners.
Self-Service Prescription Purchasing
Pet owners and clinics can place prescription orders through clear workflows, reducing the need for manual customer service intervention.
Workflow Efficiency Across Roles
Veterinarians, clinics, and pet owners can manage pets, prescriptions, and history within a single system, reducing friction and repeat manual steps.
Partners
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