CeriFi | Fusionary

Project Details

CeriFi is a leading provider of online professional education and certification programs, serving financial services, accounting, insurance, and other industries through a suite of proprietary LMS platforms tailored for enterprise and individual learners alike. Fusionary was brought in to rescue a stalled replatforming project and transform it into a scalable, multi-brand ecommerce experience.

The Problem

CeriFi was managing more than a dozen separate brand websites and multiple ecommerce systems, leading to inconsistent customer experiences, content duplication, and major inefficiencies across operations.

Marketing was hamstrung by a fragmented backend, outdated CMS, and an inability to track or scale campaigns effectively. Even running paid ads was off the table due to platform limitations, resulting in lost revenue opportunities.

How Did We Help?

Fusionary took over a stalled replatforming project and rebuilt CeriFi’s entire ecommerce ecosystem using BigCommerce Multi-Storefront with a headless architecture. We layered in Builder.io for brand-specific content control, Algolia for real-time filtering, and a custom checkout system with institutional features.

The Outcome

Fusionary delivered a fully integrated, scalable digital platform tailored for multi-brand, compliance-driven education. The system now enables centralized operations, smarter content management, and dynamic customer journeys with real-time data driving decisions.

The rebuild enabled new revenue channels, streamlined purchasing for institutions, and gave the marketing team the insights they needed to optimize campaigns and user engagement.

The Results

Centralized, Scalable Brand Ecosystem

Consolidated 12+ websites into one BigCommerce Multi-Storefront instance. Builder.io allows brand-specific content control within a unified architecture, ensuring consistency while preserving flexibility.

Smart Navigation, Regulated Content

Algolia powers dynamic filtering across complex licensing paths and state-specific education requirements; essential for compliance-heavy products.

Custom Checkout for Organizations

Built a reusable checkout system with features like "Buy on Behalf Of" for institutional buyers. Scales across storefronts with shared reporting and CMS control.

Increased Year-Over-Year Revenue

40%

Planned Sites to a Single BigCommerce Backend

12+

Accelerated Growth in Visitor Website Traffic

300%

The Fusionary team helped us recover our project and get to a successful launch. We couldn't ask for a better partner when it comes to development challenges under pressure.

Eric Dalton

Chief Strategy & Marketing Officer,, CerFi

Partners

Powerful Hosted Site Search & API

Algolia is the leader in globally scalable, secure, digital search and discovery experiences that are ultrafast and reliable.

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Simplified Enterprise eCommerce Solutions

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses, to large enterprises. BigCommerce empowers merchants to build, innovate and grow their businesses online. We focus on the best commerce platform so our customers can focus on what matters most: growing their businesses.

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Drag & Drop Headless CMS

Builder.io is a Visual Content Management System (CMS) that empowers teams to create and manage digital experiences using a drag-and-drop editor and API-first architecture. It gives marketers and developers full control to build, test, and optimize pages without writing code or relying on engineering backlogs. With support for headless frameworks and complete design flexibility, Builder.io helps teams ship faster and iterate freely across any front end.

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