BluePrint Engines

Project Details
BluePrint Engines White Logo

Blueprint Engines designs and manufactures high-performance crate engines for automotive and motorsports applications, serving customers nationwide. Their digital platform needed to support complex engine specifications, high-value purchases, and ERP-driven operations within a modern commerce experience.

The Problem

Blueprint Engines needed to replace a high-fee commerce platform that was increasing the total cost of ownership, while also addressing customer service pain points caused by how information was organized and presented on the site.

  • High platform fees
  • Rising TCO
  • Customer friction
  • Support dependency

How Did We Help?

Fusionary implemented a lower-cost DynamicWeb commerce platform integrated with Microsoft Dynamics GP, shaped by customer service insights to reduce operational overhead and improve how customers find and filter information.

  • DynamicWeb commerce
  • Dynamics GP integration
  • Filtering architecture
  • Deposit handling
  • Affirm payments
  • Signifyd fraud protection

The Outcome

Blueprint Engines now operates a lower-cost DynamicWeb commerce platform integrated with Microsoft Dynamics GP that reduces total cost of ownership while improving product discovery, content management, and fraud protection for high-value orders.

  • Lower TCO
  • Advanced filtering
  • ERP sync
  • Content authoring
  • Fraud protection
Lower Cost Without Tradeoffs

Blueprint Engines replaced a high-fee commerce platform with DynamicWeb, achieving the same or greater functionality while significantly reducing the total cost of ownership.

Advanced Engine Filtering

Customers can narrow engines by manufacturer, specifications, and performance attributes without needing an exact part number.

The Results

Fewer Customer Service Interruptions

Clearer product organization, filtering, and supporting resources reduced the volume of routine questions handled by customer service.

Spec-Based Product Discovery

Engines are searchable and filterable by manufacturer, size, and performance characteristics.

ERP-Synced Operations

Products, pricing, orders, and fulfillment updates are synchronized with Microsoft Dynamics GP.

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