Considering our office is right across the street from Founders (and they know us by name), we were pumped when they asked us to bid on their first app. The app features the Founders beer lineup, driven by a content management system, and a beer finder that pulls data from Founders’ retail management system. We developed the app for both iOS and Android and launched the app on both platforms simultaneously. Some cool new features are already in the works.
In 1997 the newly-opened Meijer Gardens selected us to design their first website, and we’ve developed every version since. It had been over a decade since the last redesign, and though the site’s longevity was impressive, it was clear it needed an upgrade. Working closely with the Meijer Gardens team, we created a site that not only reflects the growth of the organization, but provides guests with the experience one would expect from Meijer Gardens.
Lippincott is a New York-based advertising agency whose portfolio includes some of the world’s most recognized brands — like Coca-Cola, Starbucks, and Visa. They asked us to partner with them to create their new corporate website. Lippincott had some impressive conceptual ideas for their site, and we stepped in to focus and refine those ideas, helping make them a reality. The project went so well that we’ve continued working with them on projects for Xfinity, Ebay, The New Yorker, and Citi.
In 2006, Steelcase invested in an ecommerce site to test potential online sales. The Steelcase Store team formed, and entrusted Fusionary to help them prove the concept. The results were phenomenal and Fusionary became an integral part of the Store team. We’ve continued working with Steelcase to enhance their brand, improve product presentation, and market the store. We’ve also worked with Turnstone and Coalesse, two other Steelcase brands.
KCAD conducted a competitive bid process to find a vendor that could take on a big project—a team they could trust and who would partner with them for the long haul. We worked through hundreds of pages of content to create a quality experience for their many audiences, without sacrificing usability. The redesign helped boost KCAD’s position as a reputable art and design school; the site has been compared to websites from other leading art and design schools across the country.
For our 2013 year-end greeting, we created the Journey Jug. These growlers are designed to be shared amongst friends, refilled, and passed on to be enjoyed by others. We had fun developing the concept and designing the artwork and print materials. Each Journey Jug has a unique tracking code used to post stories and photos. The site also includes a dashboard to track each jug’s journey.
The collegiate licensing industry was fraught with problems, from poor quality artwork to difficult approval processes. Licensing Resource Group was tired of dealing with these problems and asked us to develop solutions. We did something no one had seen before, creating a suite of online approval and distribution tools to share, approve, and track licensing information. Our solution gave LRG a competitive advantage and Trademarx has become a premier trademark management solution used by over 200 colleges. It’s now used by other big licensors, including NASCAR, Major League Baseball, Ultimate Fighting Championship, and Major League Soccer.
To keep dealers updated with new product information, GM circulated very large paper manuals (we’re talking 400-pagers). Updates were common, and maintaining and distributing these manuals was unwieldy. We were presented with a set of problems, and asked to create a solution. Not only did we streamline updates by taking these manuals online, but we also supported the dealers by offering a search function and notifications for recent updates. We’ve continued working with GM to optimize the site for mobile devices, and also created a Canadian version available in multiple languages.
We developed our very own Game of Beers: an addictive casual game with a full index of Michigan craft breweries. To date there are over 8,200 downloads, and it’s been such a hit that we launched apps for other popular micro brew states. On top of that, we also built an ad server to manage and track custom ads. Then we designed custom T-shirts and growlers, you know, just for fun.
When O-A-K began the hunt for a vendor to redesign their corporate website, they made it clear they needed a team that could guide them through the process and help them make decisions with confidence. Together we tackled technical, content, and design issues, and developed solutions that exceeded their expectations. This was a big project for O-A-K, and we were so happy to lead them through it.