Plucky Knitter creates hand-dyed luxury yarn. Their love for their craft is infectious, and we were happy to help them create their first app. It features a library of colors, pairings, and patterns (and a few fun surprises from Plucky’s pup, Ox). Our primary role was development, but we also worked with Plucky’s design team on user interface and interaction design. We built the app on a content management system and integrated analytics and push notifications. The CMS allows Plucky to add new colors, update pairings, and add announcements. We also created a custom CMS feature that analyzes yarn color and automates a potentially intensive piece of data entry. We developed the app for iOS and Android and launched it on both platforms simultaneously. It was well received and gained nearly 4,000 downloads in the first few weeks after launch.
BGR asked Fusionary to help create a better way for their patrons to purchase and renew subscriptions. We love a good challenge, and we got to work documenting existing customer journeys with BGR. We used this information to design a custom commerce experience that is convenient and secure. We designed the site to be simple for new subscribers, but even easier for returning patrons by utilizing existing customer data. Patrons can choose preferred seating, dates, and special shows, and pay for everything at once. We also built a custom admin area for BGR staff that allows them to easily process and manage orders. The site has been very well received by patrons, and has now become the primary method for renewals.
Our studio is across the street from Founders and we’ve enjoyed many a great beer there. So, when they asked us to bid on their first mobile app, we were all in. It was clear Founders desired a partner with as much passion for their own craft as they have for theirs, and we were thrilled to be selected to design and develop the new app. It features the Founders beer lineup, driven by a content management system, and a beer finder that pulls data from Founders’ retail management system. We developed the app for both iOS and Android and launched it on both platforms simultaneously. It’s been downloaded over 10,000 times and has an almost perfect 5-star rating.
In 1997 the newly-opened Meijer Gardens selected us to design their first website, and we’ve developed every version since. This latest redesign not only reflects the growth of the organization, but brings their online presence in line with the demands of a mobile world. The site now provides guests with the experience one would expect from Meijer Gardens.
Paddling.com, started in 1998, has become the single best online resource for paddling enthusiasts. However, the site was showing its age and needed a major overhaul to continue serving its purpose. After taking a close look at a number of companies, the crew at Paddling.com chose to partner with Fusionary. Our work included redefining the user experience, redesigning their identity to modernize the brand, and updating all underlying technology. We also helped identify opportunities for additional revenue generation, and integrated their ad system with the new CMS to allow for control of ad placements. The new site launched at the end of 2016 and we are continuing to work with Paddling.com on many new features and enhancements.
In 2006, Steelcase invested in an ecommerce site to test potential online sales. The Steelcase Store team formed, and entrusted Fusionary to help them prove the concept. The results were phenomenal and Fusionary became an integral part of the Store team. We continued working with Steelcase to enhance their brand, improve product presentation, and market the store until 2015 when they brought all development in-house. We've continued working on several other projects with Steelcase, and have also done work for two of their other brands: Turnstone and Coalesse.
We’ve built a reputation for creating fun interactive novelties, and the Journey Jug is our latest brainchild. These growlers are designed to be shared amongst friends, refilled, and passed on to be enjoyed by others. We had fun developing the concept and designing the artwork and print materials. Each Journey Jug has a unique tracking code used to post stories and photos. The site also includes a dashboard to track every jug’s journey. We’re overwhelmed by the response; the Journey Jug has been featured in numerous design blogs and people are participating as far away as Latvia!
Howard Miller Company sells thousands of products through a variety of sales channels. The content for these products (images, marketing copy, engineering data, etc.) resides in several different systems making it very difficult to collect and distribute. To help Howard Miller solve this problem, we built a new tool that aggregates all the content and allows sales reps to create customized feeds by selecting products, data, and other delivery options like output format, etc. In addition to building the feed generator, Fusionary also created a browsable catalog of all product content and implemented a new digital asset manager that serves their websites, a gallery, and custom feeds.
The collegiate licensing industry was fraught with problems, from poor quality artwork to difficult approval processes. Licensing Resource Group (now Learfield) approached us to develop a solution. We designed and developed Trademarx, an unrivaled suite of online approval and distribution tools to share, approve, and track licensing information. Trademarx provided a competitive advantage and has become a premier trademark management solution used by over 200 colleges. Since its launch in 2004, we’ve developed two upgraded versions that are now used by licensors, including NASCAR, Major League Baseball, Ultimate Fighting Championship, and Major League Soccer.
To keep dealers updated with new product information, GM circulated large paper manuals (we’re talking 400-pagers). Updates were common, and maintaining and distributing the manuals was cumbersome. We streamlined the updates by taking the manuals online and supported dealers by adding search functionality and notifications for recent updates. We’ve continued working with GM to optimize the web app for mobile devices; we also created an international version available in multiple languages.
Edwards Garment wanted to modernize their site, but it was proving difficult due to the requirements of their existing ERP/ecommerce platform. They needed a partner capable of handling all aspects of both design and development. After we rearchitected and redesigned the site, we stepped in to serve as a liaison between Edwards and their ERP developers. We went to work integrating the site with their existing systems, working out technical issues that Edwards wasn’t in a position to handle. The effort resulted in a completely redesigned and fully responsive site that provides a much better experience for customers while staying tightly integrated with their business systems.
Born from our love of fun and function, we developed Micro Caps, an app combining a casual game and a craft brewery index. We also developed an ad server to manage and track custom ads, and designed custom T-shirts and growlers. To date there are over 10,000 downloads, and it has become the most comprehensive brewery index in Michigan. It’s been such a hit that we also launched apps for other popular micro brew states.
When O-A-K began the search for a vendor to redesign their corporate website, they made it clear they needed a team that could guide them through the process and help them make decisions with confidence. Together we tackled technical, content, and design issues, and developed solutions that exceeded their expectations. This was a big project for O-A-K; we were thrilled to lead them through it.
KCAD conducted a competitive bid process to find a vendor that could take on a big project—a team they could trust and who would partner with them for the long haul. We worked through hundreds of pages of content to create a quality experience for their many audiences, without sacrificing usability. The redesign helped boost KCAD’s position as a reputable art and design school; the site has been compared to websites from other leading art and design schools across the country.
Innovative Cleaning Equipment designs and sells world-class chemical dispensing equipment. Unfortunately, if there was one thing their website didn’t convey, it was innovation. ICE needed a partner to help redesign their site, showcasing the quality and ingenuity of their products while also helping support existing customers. Fusionary worked with ICE to explore ideas for how best to bring together all product data, support documents, related accessories in an easy to consume presentation. Customers can now easily filter content by specific attributes to find appropriate products and support documents.