International Outdoor
Project Details
International Outdoor has over 100 billboard locations with many digital billboards available. Fusionary was asked to provide help with custom HTML and CSS files for dynamic billboard creative.
Dynamic Digital
Dynamic content is pulled in via API or RSS feed and placed with other graphic elements, allowing the billboard to be constantly updated remotely. Also, digital billboards are not all the same size, so creative files need to include multiple aspect ratios available.
Uploadable Deliverables
Deliverables are old-school HTML files and CSS, which also allow us to test and QA in the browser. And because the dynamic data is pulled in via API or RSS feed, we can test those elements as well to make sure the display works as expected. When complete, the files are zipped and uploaded into the media distribution platform.