Analytics and Measurement

Strong go-to-market execution depends on clear, trustworthy data. Fusionary helps marketing and commerce teams build analytics and measurement foundations that support real decision-making across acquisition, onsite behavior, and revenue performance. Our work centers around the Google Marketing Suite, including Google Analytics, Google Ads, and Google Merchant Center, ensuring that data is accurate, connected, and aligned with how customers actually move through your digital experience.

Too often, teams are making decisions based on incomplete tracking, misaligned conversions, or reporting that does not reflect real customer behavior. We focus on building measurement systems that eliminate that friction and give teams confidence in what they are seeing and how they act on it.

Connecting Marketing Performance to Revenue

Fusionary works with organizations to ensure that marketing performance is tied directly to business outcomes. This often starts with properly configuring Google Analytics to understand where users enter the site, how they engage with content and products, and where they drop off before completing a key action such as a checkout or form submission. By identifying these friction points, teams gain clear insight into what is preventing conversions and where optimization efforts should be focused.

We also help teams align Google Analytics and Google Ads so campaign performance can be evaluated beyond clicks and impressions. This connection allows marketing teams to understand which campaigns are driving meaningful engagement, which ones contribute to revenue, and where budget is being spent without real return.

Google Ads and Campaign Performance

Fusionary helps teams structure and optimize Google Ads in a way that supports both performance and measurement. Our work focuses on ensuring that campaigns are built around clear intent, accurate conversion tracking, and realistic performance goals rather than vanity metrics. This includes aligning campaign objectives with business outcomes, structuring accounts to reflect how customers search and buy, and ensuring that conversion data flows cleanly into reporting.

By connecting Google Ads directly to analytics and revenue data, teams gain a clearer understanding of how ad spend impacts the full customer journey. This visibility allows for more informed budget decisions, better optimization over time, and stronger collaboration between marketing and leadership.

Google Merchant Center and Commerce Measurement

For organizations selling products online, Google Merchant Center plays a critical role in visibility and revenue growth. Fusionary helps teams structure and manage Merchant Center accounts in a way that supports clean product data, accurate attribution, and scalable growth. This includes setting up product feeds correctly, ensuring data consistency across platforms, and aligning Merchant Center with analytics and advertising efforts.

When Merchant Center is properly configured, teams gain better insight into how product data impacts traffic quality, conversion rates, and overall performance. This allows for smarter merchandising decisions and clearer visibility into which products and categories are driving results.

Clean Data You Can Trust

Reliable analytics require more than a basic setup. Fusionary helps teams eliminate noise and inaccuracies that distort reporting and decision-making. This includes filtering internal traffic, excluding bot activity, and ensuring events and conversions are tracked consistently across environments. The goal is to ensure that reported performance reflects real customer behavior rather than inflated or misleading metrics.

We also focus on structuring analytics in a way that supports long-term scalability. As platforms, campaigns, and customer journeys evolve, your measurement foundation should adapt without requiring constant rework or patching.

Built for Real Go-to-Market Teams

Our analytics and measurement work is designed to support how marketing, commerce, and leadership teams actually operate. We prioritize clarity, usability, and alignment with business goals rather than overly complex setups that only analysts can interpret. The result is a measurement foundation that supports faster decision-making, clearer reporting, and more confident optimization across teams.

By aligning Google Analytics, Google Ads, and Google Merchant Center into a cohesive system, Fusionary helps organizations move from reactive reporting to proactive growth.