5 Digital Marketing Strategies that Work - Fusionary

5 Digital Marketing Strategies that Work

Back to Blog
common digital marketing tactics for increased website traffic
Category: Digital Strategies

Digital marketing has become an essential part of most businesses, and for a good reason. It can be an extremely effective way to reach a large number of customers quickly and easily. But what are some marketing strategies that work? Here are five examples that you can put into practice for your business right away. Below are five digital marketing strategies that work well and can help your business grow.

What is a Digital Marketing Strategy?

A digital marketing strategy is a plan of action that outlines how a company will use digital channels to reach its target market. It can include online and offline marketing efforts, such as content marketing, email marketing, and search engine optimization. The strategy should be tailored to the company’s needs and objectives, such as increasing brand awareness or driving more sales. Businesses can maximize their marketing efforts by setting goals and implementing marketing campaigns specifically designed to achieve those goals.

A successful digital marketing strategy should include a mix of strategies that target potential customers at every stage of the customer journey. For example, it could encompass content marketing (such as blog posts) to attract new visitors, SEO to drive organic traffic from search engines, social media campaigns to engage current customers, email automation to nurture prospects, and PPC advertising for direct lead generation. 

When designing a marketing strategy, companies should focus on creating relevant content for their audience and providing value throughout their customer journey. Additionally, they should track and analyze the performance of their digital campaigns to optimize them for maximum results. Businesses can leverage digital marketing channels to reach their desired goals by understanding customer preferences and needs. 

By utilizing a comprehensive digital marketing strategy, businesses can increase brand exposure, generate new leads, and convert those leads into customers. To ensure success, companies should stay up to date with changing trends in digital marketing and find ways to keep their strategies fresh and compelling over time. With the right approach, businesses can use online marketing campaigns to create a powerful presence online that drives traffic and ultimately increases sales. 

Why Digital Marketing Should Matter to Your Business

Digital marketing is one of the most efficient and effective ways to reach customers and promote a product or service. Here are five effective online marketing strategies that can help your business grow.

But why should digital marketing matter to your business? Here are four reasons why it’s so important.

  • Reach More Customers: One of the most significant advantages of digital marketing is that you can reach many potential customers quickly and easily. With traditional marketing methods, you can only reach a limited number of people in your local area. But with digital marketing, you can reach millions of people worldwide.
  • Cost-Effective: Digital marketing is also very cost-effective. It can often be a more affordable way to reach customers than traditional advertising methods.
  • Increased Brand Awareness: Digital marketing can also help increase brand awareness for your business. When you use effective digital marketing campaigns, more and more people will learn about your company and what you offer. This can lead to increased sales and revenue in the long run.
  • Greater Engagement: Finally, digital marketing can lead to greater customer engagement. When you use effective tactics, customers will be more likely to interact with your brand online, leading to increased loyalty and customer satisfaction.

1. Web Design & Development

One of the best digital marketing strategies is web design and development. By creating a website that is both visually appealing and easy to navigate, you can attract more customers and keep them engaged with your brand. Effective web design and development can also help improve your SEO ranking, allowing you to reach even more customers online.

an effective digital marketing strategy to better reach your target audience

2. SEO & SEM

Digital marketing can be highly effective when it comes to SEO and SEM. SEO, or search engine optimization, is optimizing a website for Google and other search engines. This can include optimizing the website’s title tags, meta descriptions, header tags, images, and more. 

SEM, or search engine marketing, uses paid advertising to improve a website’s visibility in Google and other search engines. This can include using Google AdWords, Facebook Ads, and other paid ad platforms. SEO and SEM can be highly effective in driving traffic to a website. When done correctly, they can help a website rank higher in Google and other search engines, leading to more traffic and, ultimately, more customers.

3. Social Media Marketing

A social media marketing campaign is one of the most effective digital marketing strategies. You can reach many potential customers quickly and easily by using social media platforms like Facebook, Twitter, and Instagram. Additionally, since social media is a two-way street, you can get feedback from your customers and learn what they want and need with every social media campaign.

If you still need to implement a social media strategy, it’s time to start! Here are a few tips to help you get started:

  • Make sure your social media profiles are up-to-date and complete. Include a profile picture, cover photo, and description of your business.
  • Create exciting and engaging content that will capture the attention of your target audience.
  • Use hashtags to reach a wider audience.
  • Respond to comments and messages from customers promptly.
  • Use multiple social media channels to reach even more people.

4. PPC Advertising

PPC (or pay-per-click) campaigns are paid ads that allow businesses to place ads on Google and other search engines. When someone searches for a keyword you’ve targeted, your digital ads will appear alongside the organic search results. PPC ads can be a very effective way to reach potential customers who are already interested in what you have to offer.

5. Email Marketing

Email marketing is another effective digital strategy that can be used to reach a large number of potential customers. By sending regular email newsletters to your customers, you can keep them informed about your products or services and encourage them to return to your website or store.

And, since email is still one of the most popular methods of communication, you’re more likely to reach your target audience with email marketing than with other digital marketing strategies.

Here are a few tips for creating successful email newsletters:

  • Include exciting and engaging content that will capture your audience’s attention.
  • Make sure your email newsletters are mobile-friendly.
  • Include images and videos to break up the text and keep your readers engaged.
  • Include links to your website and product pages.
  • Provide a call-to-action button or link to encourage readers to take action.
content marketing strategy as an effective digital marketing campaign

Digital Marketing with Fusionary

If you are interested in learning more about how effective digital marketing techniques can attract more people to your brand or business, contact Fusionary’s team of experts at (616) 469-4424 or by contacting us here. Fusionary is a business consulting and software development firm that specializes in helping businesses establish a digital transformation strategy.

Back to Blog