Scope of services:
- Helped the Details web team identify key audience groups and objectives.
- Developed site architecture and interface design.
- Led creative direction and implemented a layout to improve product presentation while accommodating large amounts of product information.
- Integrated additional features such as news, an online catalog, featured products, and a comprehensive site search.
- Built the site on a content management system giving Details control over all aspects of the site.
Launch the site: http://www.details-worktools.com