Fusionary News http://fusionary.dev/ Fusionary Media Rocket Fuel (2012 Holiday Greeting) tag:fusionary.dev,2013:/17.311 Tue, 01 Jan 2013 20:58:37 EDT Fusionary We have a blast working on creative holiday projects to send to our clients, family, and friends—and it gives us the chance to work on something out-of-the-ordinary. Orangecello, Phoenix Chicken, Swoop-to-Nuts, and Little Orange Star are just a few treasures from years past.

This year we created Rocket Fuel, our own cold-brewed coffee. We started with raw coffee beans that our resident jQuery expert roasted himself (he owned a coffee shop years ago, so he knows a thing or two). After grinding the beans—and inhaling quite a bit of coffee dust—we brewed 40 gallons and put it through a labor-intensive filtering process. Then we labeled the bottles using a jig we made from Legos, and packaged it up with two flavorings in a custom rocket-shaped box. It was a lot of work, but so worth it to see our idea through from concept to production. Cold or hot, people are loving it and we’re enjoying some great feedback.

Happy Holidays from the rocket scientists at Fusionary!

]]> New Site Launch: TowerPinkster tag:fusionary.dev,2012:/17.310 Tue, 18 Dec 2012 20:57:16 EDT Fusionary Fusionary is proud to have been selected to lead the redesign of the new TowerPinkser website. Working with their marketing team, we led them through a user-centered design process identifying key audience objectives, and developed site architecture based on audience and content goals. We worked with TowerPinkster’s existing branding to create a unique design that better showcases the good work for which they’re known.

Check out the site: www.towerpinkster.com

]]> New Site Launch: CACUBO tag:fusionary.dev,2012:/17.309 Fri, 14 Dec 2012 20:55:17 EDT Fusionary We recently launched the new site we created for the Central Association of College and University Business Officers. We worked with their Board to organize their large amount of content; archives and a resource library make finding content much easier. The site now features CACUBO’s annual professional development events and volunteer opportunities. We also redesigned their logo as part of the redesign project.

Check out the site: www.cacubo.org

]]> New Site Launch: 8th Day Gym tag:fusionary.dev,2012:/17.308 Mon, 10 Sep 2012 20:53:04 EDT Fusionary The new site we created for 8th Day Gym launched today! We had a great time working with the guys at 8th Day to bring their site inline with their growing business.

Check out the site: www.8thdaygym.com

]]> Micro Caps tag:fusionary.dev,2012:/17.307 Thu, 28 Jun 2012 20:51:06 EDT Fusionary It’s no secret that we love a good beer (have we mentioned our office is across the street from Founders?). This love, paired with Michigan’s growing craft beer industry, culminated in our mobile app: Micro Caps.

Micro Caps is a free casual game matching caps from breweries all over the state. More than just an addictive game, it is a full index of craft breweries in the state providing location and map information, and links to websites and social media pages. The app also includes advertisements that display between levels and feature beer-related events, trivia, and more. We manage and track these ads with an ad server we built ourselves.

Check it out: www.microcapsgame.com

Update: Michigan Micro Caps has been downloaded over 5,000 times! We’ve also rolled out Micro Caps for four other popular micro brew states, including North Carolina, Colorado, Washington, and Maine.

]]> New Site Launch: Coalesse tag:fusionary.dev,2012:/17.306 Mon, 18 Jun 2012 20:50:28 EDT Fusionary We are happy to announce the launch of the new Coalesse website. We enjoy working with Steelcase on sites for their various brands, and Coalesse was no exception. In the transition to a global crossover brand, Coalesse needed to redesign their US site and create new sites in multiple languages. We helped Coalesse architect the site and also consulted on interaction and usability design. We then built the site from visual designs provided by the Coalesse team. It was a big project, and we are continuing to work with Coalesse to make enhancements.

Check out the site: www.coalesse.com

]]> New Site Launch: Campus View tag:fusionary.dev,2012:/17.305 Mon, 14 May 2012 20:49:16 EDT Fusionary Fusionary is happy to announce the launch of the new Campus View website. Campus View is one of many apartment and townhome complexes at Grand Valley State University. We redesigned the site, updating their brand and helping them stand out from the crowd with an easy way to browse floor plans and amenities.

Check out the site: www.campusviewhousing.com

]]> New site launch: Varnum tag:fusionary.dev,2012:/17.304 Fri, 20 Jan 2012 20:45:49 EDT Fusionary Fusionary is excited to announce the launch of Varnum’s new site. The project began out of a need for an updated content management system, but it quickly became clear the design needed an update as well. The new site not only has an updated design, but a number of new features including custom event registration forms. We’ve continued working with Varnum providing maintenance and new feature enhancements like a blog migration and redesign, mobile site, and alumni map tool.

Check out the site: www.varnumlaw.com

]]> Orangecello (2011 Holiday Greeting) tag:fusionary.dev,2011:/17.299 Thu, 29 Dec 2011 11:06:43 EDT Fusionary Here at Fusionary we’re suckers for tradition. Every year since 1995 we’ve committed ourselves to creating unique and memorable holiday greetings. A phoenix chicken, a flying squirrel, a simulated scavenger hunt on cd-rom (remember those?)—this is how we extend a warm cheese-n-greetings to all those we care about.

2011 is no exception…okay, so there’s one exception. Normally at least half the greeting is online. This year we’re giving away booze, homemade Orangecello to be exact, and rather than create a web-based experience to complement the gift, we devoted our time to perfecting the recipe. Turns out the decision was a good one—early feedback suggests Fusionary brand Orangecello is a hit!

Happy Holidays from all of us at Fusionary. Please celebrate responsibly.

]]> New Site Launch: McFadden’s tag:fusionary.dev,2011:/17.303 Mon, 12 Dec 2011 16:12:04 EDT Fusionary Today Fusionary launched mcfaddensgrandrapids.com, the second of five separate sites that Grand Rapids-based restaurant group Barfly Ventures has asked us to create for them. Viceroygr.com, the first in the series, launched a few months ago; the remaining three sites, including one for local hotspot HopCat, are currently in development and will be launching sometime in early 2012.

]]> We Moved tag:fusionary.dev,2011:/17.301 Mon, 31 Oct 2011 23:52:02 EDT Fusionary Forget the fact it’s Halloween, Fusionary Media isn’t scared. Today we officially begin conducting business from our new office in the Heartside neighborhood of Grand Rapids. It’s from here that we’ll continue building the quality websites and interactive experiences you’ve come to know us for.

Specifically, Fusionary’s new home is 220 Grandville Avenue, in the building adjoining Hopson Flats, right across the street from Founders Brewing. Why choose this particular locale? Not only do we like the energy of the area, this city has been good to us, and we couldn’t imagine having an address that didn’t include GR.

Important though it was, location comprised only part of the appeal. Just as important was the interior of the space itself. Formerly the game room for Hopson Flats residents, the wide open space, high ceilings, and potential for renovation offered up the kind of blank slate we needed to incorporate several features of our own design.

With help from local interior design firm Fuller Design, we put our stamp on nearly every element of the new office, including a large spiral slide that connects the first and previously non-existent second floors.

I’m sorry did you say a slide?

That’s right, we said a slide, a large spiral one at that. Just because you work hard, doesn’t mean you can’t have a little fun.

Stop by and see us the next time you’re in the area.

— 1/27/12 Updated Photo —

]]> New Site Launch: The Viceroy tag:fusionary.dev,2011:/17.302 Mon, 19 Sep 2011 16:08:42 EDT Fusionary Fusionary is pleased to announce the launch for Viceroygr.com, first in a series of five sites we’re developing for Barfly Ventures, a restaurant group based here in Grand Rapids, MI. Keep an eye out for HopCat, Stella’s, and the rest, the shiny new websites for which will all be launching soon.

]]> New Site Launch: Siciliano’s Market tag:fusionary.dev,2011:/17.297 Mon, 25 Jul 2011 21:14:31 EDT Fusionary Add Grand Rapids-based specialty store Siciliano’s Market to Fusionary’s list of satisfied clients.

For several months we worked with key members of the Siciliano’s staff to identify and rectify shortcomings in their previous site. In addition to a design aesthetic more in-tune with the store’s physical space, the new site now includes an easy-to-navigate collection of homebrew and winemaking resources.

Sicilianosmkt.com also includes an e-commerce wing, only the foundation of which was laid with our help. Wanting to do as much in-house work as possible, Siciliano’s chose to finish the digital marketplace themselves. They will continue to add features, images and new products as time allows.

A leading outlet for locally produced libations, Siciliano’s Market jokingly offered to pay us in beer. The proposition is one we may or may not have accepted.

Cheers!

]]> Fusionary’s Sweet Sixteen tag:fusionary.dev,2011:/17.298 Fri, 15 Jul 2011 11:05:24 EDT Fusionary Fusionary turns sixteen today! To mark the occasion we’re maintaining the office status quo: lots of good hard work for the clients who made the last sixteen years a possibility (drinks to come later).

Many thanks to our friends, family, clients and staff. Without you all Fusionary just wouldn’t be the same!

]]> New Site Launch: Lippincott tag:fusionary.dev,2011:/17.300 Mon, 04 Apr 2011 18:42:29 EDT Fusionary Fusionary is pleased to announce the launch of another new site, this one for Lippincott, a New York-based advertising agency whose portfolio includes some of the world’s most recognized brands, Coca-Cola, Delta Air Lines, and Visa to name a few.

Before Lippincott approached us, they had already developed an enormous wish list and a clear sense of how the site should look. What they needed was a partner to help bring it all to life. Enter Fusionary. For months we worked with their team to create an incredible site, one that exhibits a variety of interesting and unique UI features. And of course the whole of it is backed by a comprehensive content management system.

During weekly conference calls Fusionary and Lippincott worked to refine and build on each other’s good ideas. The process proved to be efficient, so successful that the two companies have plans to collaborate on more projects in the future. We’re looking forward to it.

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